Category Archives for Sales and Marketing

CoSchedule Content Marketing Review

Coschedule Content Marketing Calendar Review

If content marketing is part of your business strategy then here’s a tool you’ll definitely want to consider adding to your tool kit.We’ve recently stepped up our content marketing for ourselves and our clients, so have begun using Coschedule Content Marketing Calendar. What the name doesn’t tell you is that it’s more than just an […]

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Jan Terkelsen Skydiving Byron Bay

What skydiving can teach us about sales

My wife and my daughter both went skydiving this morning. Apart from being impressed with how the team at Skydive Australia Byron Bay operated like a well oiled machine (which was very reassuring) I was also impressed with their process for ‘upselling’ videos and photos of the experience to their clients.Before the jump, we talked […]

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The LinkedIn Playbook by Adam Houlahan

The LinkedIn Playbook by Adam Houlahan

A quick review about The LinkedIn Playbook by Adam Houlahan. The book is a short but thorough look at LinkedIn with some specific strategies that can be useful to grow your network and help you find more clients.It’s written more for the small business person looking to generate leads and business but even if you […]

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Are you asking the right questions to grow your business?

Are you asking the right questions to grow your business?

Are you asking the right question to grow your business? And I don’t just mean grow your business but to help your business move forward. Often we get to the point where, we get stuck and we don’t know what to do next or sometimes even where to start. And more often than not, it’s […]

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5 Secrets to connect your sales efforts to your SEO efforts

Three Secrets to Connect Your Sales Efforts to Your SEO Efforts

Guest post from Tirrell Payton I have talked to clients who do not connect their sales efforts and their marketing efforts. While their marketing teams are dreaming up campaigns involving branding, billboards, and mind share, their sales teams are focused on one thing: making sales. The unfortunate SEO (search engine optimization) team, if there is one, […]

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Daniel Pink

Is Sales More Beautiful Than We Realize? Interview with Daniel Pink

As part of our Sales is not a dirty word theme for June, we were fortunate enough to interview Daniel Pink, author of the recent bestseller, To Sell is Human – The Surprising Truth About Moving Others. Daniel is a former speechwriter for Al Gore and has also authored several other books including Free Agent Nation, […]

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Geoff McDonald

Geoff McDonald – The Ideas Architect on the New Era of Marketing

My wife, Jan Terkelsen and I recently interviewed Geoff McDonald, the Ideas Architect and the Book Rapper. We’ll let Geoff explain what an Ideas Architect and a Book Rapper are on the call but if you’re in small business of any sort, you’ll get great value from listening in. In this 40 minute interview we […]

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10 ways to star Marketing

10 Ways to Start Marketing Without Getting Overwhelmed

Guest post from Susan Payton So you’ve started a business. Congratulations! Now comes the hard part: marketing it and attracting new clients. A lot of newbie business owners get overwhelmed with the idea of marketing. They don’t know where to begin, or it just seems too technical to them. Not to worry. I’ve been helping […]

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